Research Paper on Business

Research Paper on Business As far business is concerned, we always separate tangible and intangible assets. While tangible assets are something that you can put in the company’s bottom line, intangible assets are much more difficult to measure in monetary terms. A lot of attention has been given to the research and analysis on the benefits of the resource-based management and supply chain development, but not a lot of works really considered intangible elements of this management type. This paper will look at the intangible element of the resource-based management and will focus on the following primary research question: What are the major implications of the communication and information flow in successful implementation of the resource-based supply chain? The research methods, used in this document, are written survey and interview within the large multinational corporations that represent major economic niches of the country. Written survey will analyse the effectiveness of the information transmission in three organizations that represent the following business spheres: automotive industry, retail business and telecom industry. The sample of the survey is limited to 102 respondents, equally split between company A, B and C, in order to represent the population of the city businesses that implemented resource-based management system during the last five years. Primary objective of this research method is to receive practical evidence to support main research hypotheses. Second research method is an interview that is mainly targeting senior management within top 10 organizations in three industries, considered for the survey. Questions that will be asked during the interview are as following: Is current communication effective? What are the major constraints of internal information flow? What are the external limitations of the effective operational management in the organization? By analyzing and examining both outcomes from the survey and interview, we will be able to support or find the arguments against our hypotheses and answer our primary research questions. The results of the research paper will have both academic and practical value.

The Issues Surrounding Stem Cell Research - 1262 Words

â€Å"At its core, this issue forces us to confront fundamental questions about the beginnings of life and the ends of science. It [stem cell research] lies at a difficult moral intersection, juxtaposing the need to protect life in all its phases with the prospect of saving and improving life in all its stages.† George W. Bush in his address at the Bush Ranch in Texas precisely captures the essence of the issues surrounding stem cells. â€Å"Stem cells are undifferentiated cells that have the capability of self replication as well as being able to give rise to diverse types of differentiated or specialized cell lines.† (Stien). Researching these cells can lead cures some of the most devastating ailments. Despite the research’s vast†¦show more content†¦Ã¢â‚¬Å"Stem cell researchers believe that much greater results could be achieved by using embryonic stem cells because these cells can differentiate into a far greater number of cell types† (pote ntial uses for stem cells). Stem cells are affected heavily by their environment. For example, â€Å"researchers have taken adult stem cells from the brains of rats and put them in bone marrow and watched, in astonishment, as they spewed out blood cells† (Gorman). When harvesting embryonic cells the embryo is destroyed essentially ending any chance of life. On the other hand, somatic stem cells can be found within humans throughout any stage of life and obtaining these cells result in no harm to the donator. However, somatic cells do not have near the same promise as embryonic cells but, they still have many uses. Thus, these cells challenge both the boundaries of science and boundaries of our morals to obtain a healthy life. In 2001, George W. Bush outlawed federal funding for human embryonic stem cell research (Thompson). Without proper funding for the research the scientists were restricted by their funds to finding the cures they’ve dedicated their life to. Since the the government stopped funding the research the progress essentially halted however, in 2009 things changed. In a landmark decision, President Obama lifted the ban on the funding of stem cell research with the signing of an executive order on March 9th. According to President Obama in his

Discrimination in America Essay Sample free essay sample

Write a 100- to 200-word response to each of the undermentioned inquiries. Supply commendations for all the beginnings you use. †¢ What is favoritism? How is discrimination different from bias and pigeonholing? Discrimination is the denial of chances and equal rights to persons and groups because of bias or for other arbitrary grounds ( Schaefer. 2012. pg 61 ) . Discrimination is different from bias and stereotyping because instead than merely keeping sick feelings. ideas or beliefs towards a group. action is taken based on that peculiar bias or stereotype. Prejudice refers to negative judgements and positions towards an full group of people. and is based on ideas and feelings entirely. Stereotypes are unrealistic. exaggerated. and indefinite decisions about all people involved in a group without respect to the differences people have and their individualisms they have to offer. Discrimination is the act of denying equal rights and chances based on biass and other alibis of ster eotyping. We will write a custom essay sample on Discrimination in America Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Prejudice and pigeonholing are based on judgements and decisions. whereas favoritism is an action taken by person who holds such judgements and decisions towards a group of people. Therefore. favoritism is different from both bias and stereotyping because it is a touchable act being demonstrated toward a group instead than merely keeping ideas. feelings. beliefs. and decisions towards a group of people. †¢ What are the causes of favoritism? Discrimination can be caused by many grounds ; through conformance of a group of equals. it can be a erudite behaviour passed down through the coevalss. or it can be based on societal category. Through my personal experiences when I was in high school. there were two different groups of childs that I choose to hang out with. One of those groups choose to do merriment of the other group. and over clip I noticed on child from one group joined the bulling group as to avoid being made merriment of by being the 1 who was doing merriment. It was un even to see how he conformed to the Acts of the Apostless of the others. and turned on his friends. There was a batch of equal force per unit area involved with the state of affairs. Discrimination can be passed down through the coevalss. for illustration white supremacists teach their kids why it is of import to make so. Position of societal category can besides be a cause of favoritism. for some people of wealth position themselves and their life styles as superior to others who are hapless. and battle. †¢ How is favoritism faced by one individuality group ( race. ethnicity. spiritual beliefs. gender. sexual orientation. age. or disablement ) the same as favoritism faced by another? How are they different? Discrimination faced by one individuality group is the same as favoritism faced by another group are through lodging. occupation seeking. and instruction. Two different groups can be discriminated against otherwise through hate offenses. Two different groups can be denied equal rights through the lodging market. where existent estate agents can maneuver minority groups into countries populated with similar minorities populating in the country. Discrimination in occupation seeking can find if a campaigner of one of these groups will have a call back from a possible employer or non. For illustration ; in 2003. Sociologist Devah Pager conducted an experiment by directing our 4 males for apply for occupations. Two work forces were white. two work forces were black. and one of each group was to include on their applications a condemnable background proposing jail clip of a felony charge. Both white work forces received more call dorsums than the black work forces by a landslide. However. two different groups can be discriminated against otherwise by hate offenses. For illustration. some people choose to know apart through force towards cheery people. and some people choose to know apart against black people by denying equ al rights. Mentions †¢ Racial and Ethnic Groups. Thirteenth edition. by Richard T. Schaefer. Published by Merrill Prentice Hall 2012 by Pearson Education. Inc.

Montessori System of Education Essay Example

Montessori System of Education Essay By: Saleem Younis Cheema (Chairman Angels School System Daska) M. A. (Education) M. A. (Pol. Sc. ) M. A. (History) D. I. A. , P. G. D. E. ,D. C. S. , D. E. L. Diploma in Montessori (American Council) Diploma in Admin. (Govt. of Pak. ) Certificate in Education,(Oxford University) Certificate in Teacher Training NPO (Govt. of Pakistan) Ex. Research Officer Lecturer (Punjab University Lahore) The latest and best pre-school educational system is no doubt, Montessori Sytem. This system was introduced and organized by Dr. Maria Montessori in 1906, when she observed mentally retorted children and experienced with the extensive studies of Frobel, Itard and Seguin. On the ideas of Itard and Seguin, she developed and devised didactic material, which is used in Montessori System with children in a special environment that is called prepared environment. Dr. Maria Montessori said that she didn’t know how to teach the children, they taught me how to teach them. She did a lot of work on her system, spent all her time in teacher’s training and traveled extensively to promote her method. This is the reason that after passing so long time period Montessori system is prevailing all over the world. The primary aim of all the teaching systems is to educate the child, right from the beginning so that by the time he becomes an adult, he has the knowledge of the world around him. Knowledge brings us closer to God and distinguishes man from animals. God in fact has directed every human being to seek knowledge. This knowledge does not dawn on the child itself, it is rather imparted by the adults. We will write a custom essay sample on Montessori System of Education specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Montessori System of Education specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Montessori System of Education specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In Montessori system an adult who guide the child and directs the activities and interests of the child through didactic material is named as â€Å"directress†. A trained directress brings out the potentials of man in a child through self construction and makes the child achieve maximum standards of intellect, moral and culture. The special environment in which trained directress works with the child is prepared environment, whish is an extension of home, where the child willingly spend sometime to learn through didactic material with the help of directress. Dr. Maria Montessori also did a lot of work on child development and child psychology. Self construction is the central point of her education philosophy. She focused on first 6 years of the child’s life. During these years of a child two creative sensibilities work in a child i. e; absorbent mind and sensitive period. With these two sensibilities the child interacts with his environment around him, takes the good or bad impressions form his surroundings and gradually develops his personality. However the development of a child’s personality is also effected by a Psychic Pattern â€Å"Spiritual Embryo†, which is laid down in a child during his Pre-natal development. After birth during Post-natal development from 0-6 years a child gains knowledge from his environment with the help of special gifted mind i. e; Absorbent mind. The process of learning starts with taking in impressions in his subconscious mind unconsciously, without being aware of it and without being tired of it from 0-3 years, then gradually by movements and spontaneous activities he makes these impressions meaningful and in doing so he passes through unconscious absorbent mind to conscious absorbent mind (3-6 years) trading always in the paths of joy and love. Child is a busy constructor and loves to work, so through activities and manipulation of the objects through hands in the environment he constructs his intellectual level. Another sensibility in the child is â€Å"Sensitive Periods†. Every child is attracted towards certain things in his environment with an irresistible impulse and well defined activity. These certain things in his environment are like language, culture, order, courtesy, imitations, movements etc. Different sensitive periods have different time periods. During these sensitive periods the child gains knowledge and different functions, through concentration and repetition of activities. These sensitive periods are transitory but their impressions are everlasting, and the child works without any tiredness, he feels joy, calmness and satisfaction. Now it’s directress duty to recognize the certain sensitive periods in child’s development and to make his learning perfect. Dr. Montessori rightly says that sensitive period in the child development is a â€Å"drama of love between the child and his environment. Absorbent mind is a rich mind has a special energy called â€Å"Horme†. During the period of unconscious absorbent mind (0-3 years) this â€Å"Horme† guides the child to â€Å"build up yourself† and develops the memory of the child. He takes in the impressions from his environment which later on becomes permanent. In conscious absorbent mind (3-6 years) â€Å"Horme† pushes the child to  "explore the world†. At this stage he is conscious constructor and had a determined choice and will. His hands are now instruments of his intelligence. Another aspect of child’s development is Deviation. Every child develops from nothing to something through certain invisible forces, which Montessori called inner directives. These inner directives and two streams of energies i. e; mental and physical, guides the child to build up. But if there are some obstacles on the path of inner directives, or if both the energies are not interplaying in balance, than child is not developing normally, he is now a deviated child. Deviated child is a problem child not for himself, but also for his society. Psychic fugues and Psychic barriers are two types of deviation. In Psychic fugues child remains in touch with reality but lose his concentration and interests towards reality. But in Psychic barriers child flees into fantasies and grows barriers between him and adults. Fugues are easier to cure than Psychic barriers, now it is the duty of directress to normalize the child gently through Purposeful and spontaneous activities. Directress should fulfill the rights of a child explained by Dr. Maria Montessori. i. Right to be respected. ii. Right to refuse the work. iii. Right to repeat the work. iv. Right to work at his own speed and rhythm. Independent learning and spontaneous activity are key ideas of Montessori System. In Montessori system the process of child’s learning is followed by the development of six senses and language with the help of exercises of every day practical life through cultural activities. The child is directed towards activities gradually and firmly under the kind guidance of trained directress/mother/aunty. Every activity is performed in prepared environment with real objects, which leads certain learning in child’s personality and different modes of behaviour appear while interacting with his environment. Specially prepared didactic material is used in all these activities. When every child performs activities in prepared environment or in school with real objects. He develops realistic point of view in his personality. Along with Montessori System some other pre-school systems are prevailing also like Nursery System and Kindergarten (K. G) system. But in these system psychological and physiological needs of the child’s personality are ignored, child has no rights and no respect. So child’s personality is repressed rather than progress. [pic] So we can conclude that according to the needs of time and requirements of the child’s development Montessori system is the perfect system, in which social, moral, intellectual, psychological, physiological cultural needs, and rights of a child are preferred. Child develops realistic approaches in his personality that helps him to make his interaction with his society better and easy in coming life. Dr. Maria Montessori

How to answer, Why do you want to work here

How to answer, Why do you want to work here Sometimes the most obvious interview questions are the toughest. You prep and prep for the job of your dreams and do all the right things- meticulously tailor your resume and cover letter, carefully follow the steps involved in the application process, wait patiently for a response and, if you’re lucky, get invited to an interview and come face-to-face with the hiring manager. At some point in the conversation, they ask â€Å"Why do you want to work here?† And†¦ you freeze. This can be the question that separates the serious contenders from the unprepared. It is often among the first to be asked during an interview, which means it may be your chance to make a great first impression. It’s what’s known as an â€Å"open-ended question,† which means that rather than seeking a single-word â€Å"yes or no† answer, the interviewer is looking for a more thoughtful, in-depth, and carefully considered response. So, step one: take this question ser iously and prepare for it in advance of the interview. Use the following strategies to help you craft a response that will put you in good standing during your next job hunt.Demonstrate your passionThe truth is, your answer to every question on an interview should demonstrate your passion and enthusiasm for the position and for the notion of joining the company and team; your answer to this question should be no different. Hiring personnel are looking for driven candidates who are excited to come on board to this job, not just any job.  You’ll want to convey that you have the energy and motivation to potentially lead, innovate, and move the needle in a positive way. Is this you? If so, then make sure your answer details specifically why you want the exact job available.Are you passionate about the company? Do your research and be prepared to explain why. Make sure your response demonstrates that you have an in-depth of knowledge of both the industry as a whole and the speci fic company you’re applying to. Although companies are aware that there will invariably be an onboarding and training period to get new hires up to speed and fully prepared to handle all of their new responsibilities, hiring personnel are much more apt to consider candidates who already bring in a wealth of experience and an understanding of how the business operates.Explain why you’re a good fitYour reasoning for why you want to work at a company should include why you’re a â€Å"good fit† for them. Hiring personnel these days are looking for candidates who aren’t just qualified and look good â€Å"on paper†- they want to hire folks who will fit in well with their existing teams and into their culture. When preparing for an interview, be sure to do your homework to get a good sense of a company’s culture (social media and corporate websites are excellent sources of information); then, when you’re on the interview, try your bes t to give the impression that you’ll blend in well.Sell your skill setIt never hurts when answering a question to take the opportunity to demonstrate why the skills you bring to the table can translate to task effectiveness and potential success on the job; consider working into your response that your background and skills will make you great at the job (as long as you do it strategically and avoid sounding like a boasting broken record).Come ready with examples of how you’ve excelled with those skills in past jobs. Love that you’ll be working with people? Tell a specific story about a time you shined with a customer and how happy it made you. Excited to crunch numbers all day? Talk about how your love for spreadsheets has made you a whiz your whole professional life.Discuss how you can help fill their needsSure, there are lots of things you hope to get from a company if and when they hire you, but this shouldn’t be the focus of your messaging on an inte rview. Instead, the reverse should be your â€Å"main message†- how you can help address and fill the needs of the company that you want to hire you. Therefore, when answering this question, make sure your response includes why you’re in the perfect position to benefit them, not yourself. Ultimately, you want them to know that hiring you will be the best decision for their company. Your job is to convince them that hiring you will be the best decision they can make.

Learn Direct Response Copywriting From Junk Mail Pros

Learn Direct Response Copywriting From Junk Mail Pros Are you ashamed at how vulnerable you are to junk mail? Direct response letters are part of the pantheon of junk mail.  Or at least, that’s one way to look at them. They are those letters that arrive that sell a product or solicit a donation from you, the main reason the postal service is probably still in business. Yet  direct response letters are an example of copywriting that can be extremely effective in getting your reader to take action. And, in that sense, they are not junk mail. They’re a copywriting gold mine. How To Write The Best Copy Ever With Advice From Junk Mail via @JulieNeidlingerDirect response copywriting is different from indirect response copywriting because of the timing of the response. Indirect response is copy that eventually leads to a purchase over time by building trust and awareness. Direct response pushes for a purchase immediately, at the end of that copy. That means that direct response copywriting is easily tested; you’ll know quickly whether your copy is working or not. Advertising czar David Ogilvy refused to hire any copywriter unless they’d spent a few years writing and studying direct response copywriting, that’s how valuable he thought direct response techniques were. Bill Jayme, Direct Response Extraordinaire In the 20th century, Bill Jayme’s direct response copywriting (via mail) was second to none. He was the king of the direct response mailed letter with clients lining up to pay him to write their letter. One of his better-known examples was something he wrote to help launch the magazine Psychology Today. Jayme also wrote the copy for the envelope, and for this particular piece, he posed a provocative headline: From Mike Capuzzi’s blog post on provocative headlines. The envelope needed to be opened, just like your marketing emails need to be opened, just like your blog posts need to be read. Jayme wrote a headline that piqued curiosity, and then combined it with a free take-it-now psychological test and another free offer. Whether a person answered yes or no to the question was irrelevant. It got them in the door. Marketer Gary Elwood suggests that Jayme was successful with his direct response copywriting because he took an unorthodox approach combining both the visual design of envelopes with powerful copy techniques that included: Using mystery and intrigue. How do you get people to open envelopes? To read? You make them curious. Jayme frequently asked questions or used cliffhangers to get people to proceed. Involving readers psychologically. Jayme would ask seemingly strange questions that would pull readers in. Questions such as, â€Å"Are you embarrassed to eat in a restaurant alone?† or â€Å"How much should you tip the waitress, when you’re planning to steal the ashtray?† are effective, regardless of whether the reader answers yes or no. They’ll keep reading to find out what their answer means. Using urgency. Jayme would create scarcity by suggesting there was only a limited quantity or a limited time. Scarcity motivates people. No one wants to be left out. Turning the service/product into something else. Jayme never lied about the product or service for sale, but he turned it into something more valuable. For example, you’re not selling a financial magazine, you’re selling knowledge that will make someone a savvy investor and ultimately more rich. Saying the word â€Å"free.† Jayme used the word â€Å"free† in as many ways as possible, even providing an example: ‘Free gift comes to you with our compliments gratis- on the house. It’s yours to keep as an outright present without cost or charge- not a penny!' That’s about eight ways to say â€Å"free† in two  sentences! Using exciting words. The words Jayme used were not boring. They often had cacophony to their sound and excitement in their meaning. They were words that caught attention, such as: dead, naked, free. Knowing who was reading. In order to ask the right provocative question, Jayme had to know what buttons to push. And that meant understanding the reader a bit. Elwood uses an excellent example of this: promotional copy for Coastal Living said, â€Å"If you love the shore, this new magazine will do you a world of good.† The first five words establish who the audience is that Jayme was targeting. Jayme was fond of empathy as a selling technique. This is evidenced by how he started most letters with â€Å"Dear Reader.† Empathy, incidentally, requires a far better understanding of your audience than mere demographics. Demographics tell you who the reader is and what they’re interested in. Empathy taps into understanding what the reader wants. For Further Reading: The Gary Halbert Letter: Gary Halbert has used classic direct response copywriting techniques in his pared down website. Read some of his copy to get an idea of how direct response copy sounds. â€Å"Junk Mail’s Top Dogs†: New York Times article that covers the history of the practice, and highlights Bill Jayme’s work. Bill Jayme’s â€Å"Cool Friday† letter: A wildly successful direct response letter Jayme wrote for Life Magazine, considered a classic in the genre. Armageddon Advertising: Putting fear into readers might not be the best route for you, but studying â€Å"armageddon advertising† is still a useful learning tool, as it taps into reader psychology. Learn From Direct Response  Copy Examples Clearly, direct response â€Å"junk mail† is powerful, even if we think it’s cheesy and doesn’t work. Because it does work, even on marketers who know what’s up. John Jantsch, from DuctTapeMarketing, pulled together some examples of sales letters, and extracted the foundation of what made them tick: They use a headline. There is always some sort of startling, attention-grabbing headline at work in a sales letter. Whether it was on the outside of the envelope or in the letter itself, the success of the sales letter hinged on this. They demonstrate how a reader benefits. The copy of a sales letter isn’t telling the reader how great the company or product is. Instead, they show how the reader will have a better life if they buy. They offer something logical. There must be an offer, of course, or it wouldn’t be a sales letter. But that offer must, by the time the reader gets to the end of the letter, make sense. Ads don’t offer anything. They announce sales and product prices. Too often, our copy does the same. There is a difference between an offer and an ad. The best offer is a deal that can’t be refused. With those three characteristics in mind, Jantsch dissects sales letter samples. I’ve summed up the sales copy approach with a template so that you can see the method distilled down. â€Å"If Your Name Is On This Letter† In this example of a letter from Newsweek, readers were encouraged to subscribe to the magazine. This type of sales copy, according to Jantsch, feeds into reader vanity. It suggests there is exclusivity at work and that the reader, should the offer apply to them, is special. Otherwise, if the offer isn’t of interest to them, they are common.  This copy relies heavily on the second person (â€Å"you†), and often starts out describing what isn’t (the negative) instead of what is (the positive). Writing to sell? Tell your reader they're special, offer exclusivity, guarantee enrichment.The first paragraph assures readers they are special (â€Å"your education and income set you apart from the general population†). The letter then proceeds to tell readers that subscribing to Newsweek won’t make them rich, won’t give them more friends, or give them a better job. At this point, readers are curious as to why they should get the magazine. The sales copy responds to that question by showing how the magazine can satisfy curiosity, reduce the boredom of small-minded conversation, and expand knowledge of what’s happening in the world. It then presents an offer that reduces risk by letting readers know they can get money back. Reader, you’re special. That’s why we contacted you. We’re not going to lie about what our offer will do for you. But we will enrich your life. If you don’t like it, we’ll return your money. â€Å"Two Young Men† The next example Jantsch uses is from the Wall Street Journal. This direct sales copy uses a story (which readers love) to promise readers success if they buy (and suggest a warning if they don’t). The Wall Street Journal starts with a simple paragraph telling the story of two young men who met back during a 25th college reunion. One man was a success, the other was not. The letter then proceeds in sections, outlining what made the difference between the two men (knowledge provided by the publication, in this case), and how that applies to the reader. Read this interesting story about two possible outcomes. We’ll tell you why this happened. We’ll show you how our offer will give you the better outcome. We’ll reiterate, one more time, why those outcomes were different. And then we’ll make you a risk-reduced offer, and remind you again of the story. â€Å"Dirty Hands† The third letter example in Jantsch’s ebook is from Popular Mechanics, and uses a couple of unique things. The letter itself has a visual box at the top, filled with brief copy that establishes whether the reader is the right audience using vanity and rather obvious qualifications we all want to assign to ourselves. â€Å"If you want to live better, don’t mind hard work, like to pay your own way†¦Ã¢â‚¬  The rest of the copy works very hard at appealing not to the elitist, but to the â€Å"average Joe†.   It’s filled with homey phrases that promote elbow grease, hard work, and flag-waving. Write to sell: Appeal as understanding, offer just for them, give away a bonus for  free.Popular Mechanics knew its audience pretty well, and they knew this would be best way to elicit trust and provide a sense that they truly understood what their readers wanted or thought. In this case, it was an illustrated handyman guide, and the selling points were how it would save you money by showing you how to make repairs yourself, that it was easy to use, and it was for readers â€Å"just like you.† To cap it off, the offer included a free first book, no strings attached, telling you what kind of projects you could find on specific pages in that first book. We understand you perfectly, and we made this product for readers like you. It’s so good, we’re giving the first one away completely free. â€Å"Quite Frankly† This letter example, from American Express, relies heavily on exclusivity. More than anything, we all like to know we’re good enough to be part of an elite and exclusive club, and (shamefully) that other people won’t get in. Compared to the other letters, this letter isn’t particularly long. It’s main punch is in two sentences in the opening paragraph, making a point to say that not everyone who applies to get the card will, and that such a card isn’t for everyone. The rest of the letter is a list of the perks and benefits the card provides. We’re exclusive, and not everyone gets in. You’re lucky we’re inviting you in. Look at all the benefits you’ll get. We expect you’ll apply now. â€Å"A Story About Grandmother† Using the story approach, this letter writes in first person and tells of memories of grandma. It’s very personal and approachable, and draws the reader in immediately. This letter is for Prevention magazine, and uses memories of healthy food vs. chemical-laden food, and the need to better understand how things had changed since the time of those grandma memories. The reader then learns about how the magazine can help them, being quite direct as to how it will make their lives better. In some sense, it taps into fear, suggesting that even their doctor isn’t telling them all they need to know. For all of us, the fear that we are being kept in the dark is a highly motivating one. The letter closes with bonuses that the reader could receive, and Jantsch notes that some people will buy based on the bonuses they get when making the initial purchase. So do offer bonuses. Let me tell you a personal story. Then I’ll tell you why you should be a bit afraid. But don’t worry; I have the solution. And, if you buy, I’ll give you lots of great extras! Putting Direct Response  Methodology To Work Direct sales letter writing techniques are directly applicable to your landing pages, of course, but also some of your blog posts. Challenge: The next time a direct sales letter arrives, don’t throw it. Dissect it. Figure out what they are doing in that copy, and what makes it work (or fail). Or, do some online searches and find more examples of direct response  letters, or landing pages that employ the same techniques. Do you feel motivated to buy at the end? Why or why not? What is the writer appealing to? Fear, vanity, trust? How long is the copy? How many words? How is the offer presented? Are there bonuses? Is the copy written in first or second person? These are just a few questions to ask as you figure out what makes direct response  copy work.

Industry Analysis - Application to the Oil Industry Case Study

Industry Analysis - Application to the Oil Industry - Case Study Example Suppliers play an imperative role in the success of any business. As such, a supplier may affect the profitability of a company either positively, by boosting it or negatively, by reducing it. This is what forms the power of suppliers. A supplier has powers to determine the profitability of a company, and in the case of the oil industry, the suppliers of BP can either assist it to become more prosperous and productive or to lose their market and make losses. This stems from the fact that suppliers agree to supply their products to the company at a certain given market price. If they increase the price at which they sell their products to the company, this will reduce the profit margin of BP, and the lack of alternative suppliers, as well as the strong power of the suppliers will bring the profitability of the company down. On the other hand, these suppliers can equally boost the profitability of the company by supplying it with product at a low cost, thereby increasing the companyâ⠂¬â„¢s profit margin and hence boost its profit levels. As such, it is imperative for BP to make the right choices of suppliers in order to secure a significant profit margin. BP sells its products to a wide range of customers. These people bring profit to it by purchasing its petroleum products. Its major customers include airline companies, governments, as well as ordinary motorists and companies. The bargaining power of these buyers is not as strong enough as to influence the selling price as set by BP. BP has sales points in many regions across the world, bearing the fact that it is a global multinational, and it has control over its buyers in almost all of its markets. It is only in some minor occasions where the governments within the markets in which it operates step in to regulate the fuel prices in the country generally, thereby also setting the price limits for the petroleum products sold by BP. However, this only strengthens the bargaining power of these customers to a considerable level, not strong enough to affect the profitability of the company

The Saddest Day in My Life Essay Example | Topics and Well Written Essays - 1000 words

The Saddest Day in My Life - Essay Example We were taught to live in righteousness and morality. Even at a young age, I learned the importance of holding fast to one's belief. Even when I am already married and have a family of my own, I am still very closely attached to my family. My brother and I are even teamed up in a small business of importing used cars. One of my aspirations in life is to help alleviate the abject poverty that my countrymen are experiencing in Ethiopia. Although I can say that my family is living in a good condition, it is my conviction that a successful and meaningful existence can be measured by one's concern for others and the compassion he had shown towards his fellowmen. Each of us has a specific duty on earth. No matter how great or small it may seem to be, it is what we must be committed to pursuing. Life is short and one has to take advantage of that fleeting moment to make a difference. I was an active member of the Coalition for Unity and Democracy (CUD), a coalition of four existing political parties of Ethiopia which combined to compete for seats in the Ethiopian General Elections. I was a member of the propaganda and awareness division. One of my responsibilities is the distribution of flyers. I actively participated in the national elections for my party by organizing various meetings and training. One of our objectives is to inculcate in the minds of our youths the culture of democracy for them would be aware of their rights and duties as Ethiopian citizens.Because of my active involvement in CUD, I received much harassment. With the absence of any search warrant, my office was raided by government forces. They took several documents from my possessions and I was accused of different kinds of falsified information. My brother and I, together with some of my colleagues in the party, were arrested and were detained for several days. For the three days that I was detained, I was interrogated and was told that my business would cease from the operation because it is linked with anti-government bodies. I was told that the only way to straighten the situation is if I denounce my membership in CUD and if I testify against CUD. I was warned that if I refuse to cooperate with them, my business would remain closed. They even threatened that I would suffer the consequences of my unlawful deeds.After much thought, I decided to agree to their terms in order to save myself for the moment. With that, I was released. I then realized that it would be impossible for me to live peacefully in Ethiopia. I decide at once to leave the country at the earliest possible chance to spare my life. Since I already have a valid US Visa at that time and my wife works for an Ethiopian airline, she was able to book me a flight with an open family ticket. Very shortly, through connection and assistance, I finally managed to exit from Ethiopia. I left on Sunday night of July 10, 2005, and arrived in the United States on July 11, 2005. I was very sad to be departed from my wife and family but I was forced to by circumstances. My father has also been living in the United States for six years under political asylum because of human rights violation of the current government. I stayed with him while I was processing my own request for asylum.

Animal Abuse Problem Essay Example for Free

Animal Abuse Problem Essay Animal abuse is a people problem. Cruelty to animals can be prevented by all costs. Educate people you see abusing their animals and always, always report suspicious activity to your local law enforcement or animal control. An abused animal can turn on a human in an instant, so children and innocent bystanders can be attacked by an animal if it feels threatened. When abused, animals are not the only ones in danger. As C.S. Lewis once said, If we cut up beasts simply because they cannot prevent us and because we are backing our own side in the struggle for existence, it is only logical to cut up imbeciles, criminals, enemies, or capitalists for the same reasons. Maybe an eye for an eye should be implemented on animal abusers. Continue reading at NowPublic.com: Animal Cruelty: Facts, Prevention, Statistics and Action | NowPublic News Coverage http://www.nowpublic.com/environment/animal-cruelty-facts-prevention-statistics-and-action-2886267.html#ixzz2L2yNrWDW As humankind has progressed, there has been an increase in governance and rules and regulations of everyday life. These governance and rules rise from general disgust over happenings and concepts all over the world. One such rapidly growing concept is animal cruelty. Animal abuse simply put is cruel unwarranted treatment of animals. Such treatment generally has a single point program to subject animals and sometimes pets to unnecessary harm and pain. One major type of animal abuse is torture. Read more at Buzzle: http://www.buzzle.com/articles/animal-cruelty-animal-abuse-facts-statistics.html It is prevalent in all areas of the society. People in rural as well as urban areas are reported for animal cruelty cases. The statistics show reported cases are just the tip of the iceberg. There are hundreds, maybe thousands of cases related to animal abuse that go unreported. People carry out violent and gruesome attacks on animals, both domestic as well as stray. The most common victims of animal abuse are: Horses Livestock Dogs Cats Birds Read more at Buzzle: http://www.buzzle.com/articles/animal-abuse-statistics.html We have heard of an old saying Dogs a mans best friend. Most of us must have read Black Beauty at least once. The lion is the king of the jungle, a fact even kids from kindergarten are aware of. There are many other instances where animals are thought of as our friends. Yet, we tend to inflict pain and torture on our friends. Animal cruelty is not an issue that is unheard of. Since time immemorial, man, the high in the food chain, has tortured those beneath him. Practically all animal species have been abused by man in some way or the other. Humans are thought to be the most intelligent of all species. Still, when we look at the animal abuse statistics, mankind is put to shame. Read more at Buzzle: http://www.buzzle.com/articles/animal-abuse-statistics.html Animal Abuse Facts and Statistics It’s really hard to write about animal abuse facts. It’s hard to do the research, read the stories, get the statistics, watch the videos, and see the pictures. But the statistics are just so disturbing that readers need to know the truth. According to the Human Society of the United States, there is no national reporting system for abuse to animals. However Pet-Abuse.com has collected statistics on animal cruelty since 2001. As of October 13, 2012 they have 19,517 cases listed on their web site. The following animal abuse stats for the U.S. are from their database: Top 5 Types of Abuse [pic] †¢ 32% neglect or abandonment †¢ 12% hoarding †¢ 11% shooting †¢ 9% fighting †¢ 7% beating Most of the above forms of violence toward animals is self-explanatory. However, hoarding may need some more explanation. This involves people who are often well intentioned but what they do is collect animals and may have hundreds of animals living in their house, barn or yard. It’s pretty much impossible to take care of this number of animals well and the cost of food and veterinary care would be sky high. Hoarding is really another form of neglect, just on a much grander scale than traditional neglect or abandonment. Most cases of abuse toward animals are directed toward dogs, cats, and horses. The statistics on dogs included non-pit bulls pit bulls. Of the cases listed on their website, 48% are alleged cases, 24% are convicted records, and 16% are open. Most abusers of animals are men between 31 and 50 years of age. While many animal cruelty cases are tracked on the web, it is believed the number of cases is much greater. A recent search of Google News found more than 10 articles regarding allegations or convictions toward animals in September in Texas alone compared to just 13 on Pet-Abuse.com for all of the United States. In other words, the data on animal abuse is even worse than what is reported on well known web sites.

The History of England’s Masquerade Essays -- European History

The History of England’s Masquerade The masquerade played a large part in the ideas and themes of England during the eighteenth century. Its popularity spanned most of the century, bringing together people of all classes, from the highest nobleman to the lowest commoner. Masquerades were a firmly established part of city life in England by the 1720's. Most masquerades were held in buildings especially designed for them, such as the Haymarket, the Soho, or the Pantheon. During the early part of the century, masquerades held at the Haymarket, the most popular location for these events, drew in up to a thousand masqueraders weekly. Later in the century, public masquerades in celebration of special events drew in thousands of people. The popularity of the masquerade is clearly apparent from the appearance of newspaper columns devoted to describing particularly elegant masquerades. Other masquerade literature that circulated through the cities included pamphlets denouncing the masquerade as scenes of promiscuity and impropriety" (3). Such civil and religious censure caused the popularity of the masquerade to fluctuate during the century, but the phenomenon did not wane until the l 780's. The origin of the masquerade in England is a subject that many scholars have speculated on. When masquerades first appeared, they were called signs of"diabolical foreign influence, imported corruption" (5) The idea for the masquerade may indeed have come from foreign parts. The eighteenth century was a time when many young people traveled abroad as part of their education. Undoubtedly, the excitement of masquerades held in Italy, Spain and France were something these traveling youths wanted to recreate once they came home. Foreign ambassado... ...iction writers exploited the masquerade's association with sexual license. Examples of this can be found in Defoe's Roxana and Fielding's Tom Jones. The masquerade became a setting in literature where the most outrageous things could happen, as often was the case in real life. Regardless of the origins, regardless of the propriety? the existence of the masquerade as a part of popular urban culture in the eighteenth century cannot be denied. The masquerade was a much needed outlet for the people of this time who constantly had to keep their behavior within the strict confines of what was socially acceptable. By putting one mask on, the masqueraders were able to take a more fundamental mask off. Work Cited Castle, Terry. Masquerade and Civilization:.The Carnivalesque in Eighteenth-Century English Culture and Fiction. Stanford University Press, Stanford, 1996.

Psychosocial Effects Of Aging Health And Social Care Essay

Geriatricss is a subdivision of medical specialty covering with the aged and the jobs of the ripening. The field geriatrics includes of unwellness bar and direction, wellness care, and publicities of quality of life for the aged. Research on a broad assortment subject ramping from household facets of aging economic resources, and the bringing of long-run attention provinces that gender, race, ethnicity, and societal category systematically influenced the quality of the experience of aging. The experience of aging consequences from interaction of physical, mental, societal and cultural factors. Aging varies across civilizations. Culturally, aging every bit good as the intervention of the aged, is frequently determined by the values of an cultural group. Culture besides may find the manner the older individual views the procedure of aging every bit good as the mode in a more heterogenous aged population than any coevals that proceed it can be expected. Health attention professionals wi ll necessitate to cognize non merely diseases and upsets common to a specific age group but those common to a peculiar cultural group every bit good. An grasps of backgrounds can assist the wellness attention professional provide a personal attack when covering with and run intoing the demands of aged patients. Aging is a board construct that includes physical alterations in people ‘s organic structures over big life, psychological alterations in their heads and mental capacities, societal psychological alterations in what they think and believe, and societal alterations in how they are viewed, what they expected of them. Aging is invariably germinating construct. Impressions are a biologic age is more critical than chronologic age when finding wellness position of the aged is valid. Aging is an single and highly variable procedure. The functional capacity of major organic structure organs varies with progressing age. As one grows older, environmental and lifestyle factors aff ect the age-related functional alterations in the organic structure organ. The bulk of the aged seen in the wellness attention puting have been diagnosed with at least one chronic status. Persons who in the seventiess would non be able to last a debilitating unwellness, such as malignant neoplastic disease or a ruinous wellness events like a bosom onslaught, can now populate for more drawn-out periods of clip, sometimes with a assortment of coincident enfeebling conditions. Although age is the most consistent and strongest forecaster of hazard for malignant neoplastic disease and for decease from malignant neoplastic disease, Management of the aged malignant neoplastic disease patient becomes complex because other chronic conditions, such as degenerative arthritis, diabetes, chronic clogging pneumonic disease ( COPD ) , and bosom disease, must besides be considered in their attention. The attitude of wellness attention suppliers towards older grownups affect their wellness attention. Unfortunately, research indicates that wellness attention professionals are significantly more negative in their attitudes towards older patients than younger 1s. This attitude must alter if the wellness attention supplier is to hold a positive interaction with the aged patient. These attitude appear to be related to the permeant stereotyping of the aged, which serves to warrant avoiding attention and contact with them, every bit good as being reminders of our ain mortality. Ageism is a term used to depict the stereotyping of and favoritism against aged individuals and is conside red to be similar to that of the racism and sexism. It emphasized that often the aged are perceived to be abhorrent and that a antipathy for the aging procedure itself exists. Ageism suggests that he bulk of aged are doddering, suffering most of the clip, and dependant instead than independent persons. The media have besides influenced on traveling stereotyped impressions about the aged. Health attention suppliers must larn to appreciate the positive facets of aging so that they can help the aged in holding a positive experience with their imaging process.PHYSICAL, COGNITIVE, AND PSYCHOSOCIAL EFFECTS OF AGINGThe human organic structure undergoes a multiplicity of physiologic alteration 2nd by 2nd. Small considerations is given sing these alterations unless they are brought on by sudden physical, psychological, or cognitive events. Radiographers must retrieve that each aged individual they encounter is a alone person with distinguishable features. These persons have experienced a life filled with memories and achievement. Young or old, the definition of quality of life is an person and personal 1. Research has shown that wellness position is an first-class forecaster of felicity. Greater societal contact, wellness satisfaction, low vulnerable personality traits, fewer nerve-racking life events have been linked to successful aging. Self-efficacy can be defined as the degree of control one has over one ‘s hereafter. Many aged people feel they have no control over medical exigencies and fixed incomes. Many have fewer picks about their personal life agreements. These environmental factors can take to depression and decreased self-efficacy. An addition in unwellness will normally parallel a lessening in self-efficacy. The aged may see altering functions from life of independency. The household function of an grownup lovingness for kids and grandchildren may germinate into the kids caring for their lovingness aging parents. It is besides a clip of loss. Losses may include the decease of a partner and friends, every bit good as loss of income due to retirement. The loss of wellness may be the ground for the wellness attention visit. The overall loss control may take to isolation and depression in the aged. Death and death is besides an at hand fact of life. The aging procedure entirely does non likely alter the indispensable nucleus of human being. Physical unwellness is non aging, and age-related alterations in the organic structure are frequently modest in magnitude. As one ages, the inclinations to prefer slower-paced activities, take longer to larn new undertakings, go more unretentive, and lose parts of centripetal processing accomplishments increase easy but noticeably. Health attention professionals need to be reminded that aging and disease are non synonymous. The more closely a map is tied to physical capablenesss, the more likely it is to worsen with age, whereas the closer a map depends on experience, the more likely it will increase with age. Joint stiffness, weight addition, weariness and loss of bone mass can be slowed through proper nutritionary intercessions and low-impact exercising. The importance of exercising can non be overstated. Exercise has been shown addition aerophilic capacity and mental velocity. Exercise plans designed for the aged should stress increased strength, flexibleness, and endurance. One of the best forecasters of good wellness in ulterior old ages is the figure and extent of healthy life styles that were established in earlier life. The aged individual may shown lessenings in attending accomplishments during complex undertakings. Balance, coordination, strength and reaction clip all lessening with age. Falls associated with balance jobs are common in the aged population, ensuing in a demand to concentrate on walking. Not overpowering them with instructions is helpful. Their vacillation to follow instructions may be fear instilled from a old autumn. Sight, hearing, gustatory sensation and odor are all centripetal modes that decline with age. Older people have more trouble with bright visible radiations and tuning out background noise. Many aged people become expert at lip reading to counterbalance for loss of hearing. For radiographers to presume that all aged patients are difficult of hearing is non usual ; they are non speaking in a normal tone, while doing volume accommodations merely if necessary, is a good regulation of pollex. Talking easy, straight, and clearly when giving instructions allows older grownup s an chance to screen through waies and improves their ability to follow them with better truth. Cognitive damage in the aged can be caused by disease, aging, and neglect. Dementia is defined as progressive cognitive damage that finally interferes with day-to-day working. It includes cognitive, psychologic, and functional shortages including memory damage. With normal aging comes a decelerating down and a gradual have oning out of bodily systems bit it does non include dementedness. Yet the prevalence of dementedness additions with age. Persistent perturbations in cognitive operation, including memory and rational ability, accompany dementedness. Fears of cognitive loss, particularly Alzheimer ‘s disease, are widespread among older people. Alzheimer ‘s disease is the most common signifier of dementedness. Therefore wellness attention professionals are more likely to meet people with this type. The bulk of aged people work at keeping and maintaining their mental maps by remaining active through mental games and exercisings and maintaining engaged in regular conversati on. When caring for patients with any grade of dementedness, verbal conversation should be inclusive and respectful. One should ne'er discourse the patients as through they are non in the room or are non active participants in the process. One of the first inquiries asked of any patient come ining a wellness attention installations for exigency service â€Å" Do you cognize where you are and what twenty-four hours it is? † The wellness attention suppliers need to cognize merely how watchful the patient is. Although memory does worsen with age, this is experienced largely with short-run memory undertakings. Long-run memory or subconscious memory undertakings show small alteration over clip and with increasing age. There can be a assortment of grounds for confusion or freak out. Medication, psychiatric perturbation, or retirement can confound the patient. For some older people, retirement agencies making a new set modus operandis and seting to them. The bulk of seniors like construction in their lives and have familiar modus operandis for nearing each twenty-four hours.PHYSIOLOGY OF AGINGHealth and well- being depend mostly on the grade to which organ systems can successfully work together to keep internal stablen ess, With age, there is seemingly a gradual damage of these homeostatic mechanisms. Aged people experience nonuniform, gradual, on-going organ map failure in all systems. Many of the organic structure organs bit by bit lose strength with forward age. These alterations place the aged at hazard for disease or disfunction, particularly in the presence of emphasis. At some point the likeliness of unwellness, disease and decease additions. Assorted physical diseases and upset affect both mental and physical wellness of people of all ages. They are more profound among aged people because diseases and upsets among older people are more likely to be chronic in nature. Although aging is inevitable, the aging experience is extremely single and is affected by heredity, lifestyle picks physical wellness, and attitude. A great part of usual aging hazards can be modified with positive displacements in life manner. In aged, the ripening of the variety meats systems is one of the procedure where th ey need to understands and there are as list below: Integumentary systems upsets Nervous systems upsets Centripetal systems upsets Musculoskeletal systems upsets Cardiovascular systems upsets Gastrointestinal system upset Immune system diminution Respiratory system upset Hematologic system upsets Genitourinary systems upsets Endocrine systems upsets.THE RADIOGRAPHER ‘S ROLEThe function of the radiographer is no different than that of all other wellness professionals. The whole individual must be treated, non merely the manifested symptoms of an unwellness or hurt. Medical imagination and curative processs reflect the impact of ongoing systemic ripening in documentable and ocular signifiers. Adapting processs to suit disablements and disease of geriatric patients is a critical duty and a challenge based about entirely on the radiographer ‘s cognition, abilities, and accomplishment. An apprehension of the physiology and pathology of aging, in add-on to an consciousness of the economic the societal, psychologic, cognitive, and economic facets of ripening, are required to run into the demands of the aged population. Conditions typically associated with aged patient constantly require versions or alterations of everyday imagination processs. The radiographer must be able to distinguish between age related alterations and disease procedures. Production of diagnostic images necessitating professional determination doing to counterbalance for physiologic alterations, while keeping the conformity, safety, and comfort of the patient, is foundation of the contract between the aged patient and the radiographer.RADIOGRAPHIC POSITIONING FOR GERIATRIC PATIENTSThe preceding treatments and apprehension of the physical, cognitive, and psychosocial effects of aging can assist radiographers accommodate to the placement challenges of the geriatric patient. In come instances everyday scrutinies need to be modified to suit the restriction, safety, and comfort of the patient. Communicating clear instructions with the patient is of import. The undermentioned treatment references positioning suggestion for assorted constructions. The common skiagraphy scrutinies for gerontologies are: Chest Spinal column Pelvis/hip Upper appendage Lower appendage Thorax The place of pick for the chest radiogram is the unsloped place ; nevertheless, the aged patient may non be able to stand without aid for this scrutiny. The traditional posteroanterior ( PA ) place is to hold the â€Å" dorsums of custodies on hips. † This may be hard for person with impaired balance and flexibleness. The radiographer can let the patient to falsify his or her weaponries around the chest bases as a agency of support and security. The patient may non be able to keep his or her weaponries over the caput for sidelong projection of the thorax. Supply excess security and stableness while traveling the weaponries up and forwards. When the patient can non stands, The scrutiny may be done seated in a wheelchair, but some issues will impact the radiographic quality. First, the radiotherapist demand to be cognizant that the radiogram is an anteroposterior ( AP ) alternatively of a PA projection, which may do comparing hard. Hyperkyphosis can ensue in the lung vertexs being obscured, and the venters may befog the lung bases. In sitting place, respiration may be compromised, and the patient should be instructed on the importance of a deep inspiration. Positioning of the image receptor for crookback patient should be higher than normal because the shoulder and vertexs are in a higher place. Radiographic landmarks may alter with age, and the focus may necessitate to be lower, if the patient is highly crookback. When positioning the patient for the sitting sidelong chest projection, the radiographer should put a big sponge behind the patient to tilt him or her forward. Siting Chest PA Chest Standing Spinal column Radiographic spinal column scrutinies may be painful for the patient enduring from osteoporosis who is lying on the x-ray tabular array. Positioning AIDSs such as radiolucent sponge, sandbags, and a mattress may be used every bit long as the quality, of the image is non compromised. Performing unsloped radiographic scrutiny may be besides appropriate if a patient can safely digest this place. The combination of cervical hollow-back and pectoral humpback can do placement and visual image of the cervical and pectoral spinal column hard. Lateral cervical projections can be done with the patient standings, sitting, or lying supine. The AP projection in the sitting place may non visualise the upper cervical vertebrae because the mentum may befog this anatomy. In the supine place the caput may non make the tabular array and consequence in magnification. The AP and open-mouth projection are hard to make in wheelchair. The thoracic and lumbar spinal columns are sites for compaction breaks. The usage of positioning blocks may be necessary to assist the patient remain in place. For the sidelong projection, a lead blocker or shield behind the spinal column should be used to absorb every bit much spread radiation as possible. Lateral Spine PELVIS/HIP Osteoarthritis, osteoporosis, and hurts as the consequence of falls contribute to hip pathologies. A common break in the aged is the femoral cervix. An AP projection of the pelvic girdle should be done to analyze the hip. If indicant is trauma, the radiographer should non try to revolve the limbs. The 2nd position taken should be a cross-table lateral of the affected hip. If hip hurting is the indicant, help the patient to internal rotary motion of the legs with the usage of sandbags if necessary. Immobilization device are topographic point to the patient pes. UPPER EXTREMITY Positioning the geriatric patient for projections of the upper appendages can show its ain challenges. Often the upper appendages have limited flexibleness and mobility. A cerebrovascular accident or shot may do contractures of the affected limb. Contracted limbs can non be forced into place, and cross-table positions may necessitate to be done. The inability of the patient to travel his or her limb should non be interpreted as a deficiency of cooperation. Supination is frequently a job in patients with contractures, breaks, and palsy. The everyday AP and sidelong projections can be supported with the usage of sponges, sandbags, and blocks to raise and back up the appendage being imaged. The shoulder is besides a site decreased mobility, disruption, and breaks. The healer should measure how much motion the patient can make before trying to travel the arm. The usage of finger sponges may besides assist with the contractures of the fingers. Hand Projection Lateral Wrist LOWER EXTREMITY The lower appendages may hold limited flexibleness and mobility. The ability to dorsiflex the mortise joint may be reduced as a consequence of neurologic upsets. Imaging on the x-ray tabular array may necessitate to be modified when a patient can non turn on his or her side. Flexure of the articulatio genus may be impaired and required a cross-table sidelong projection. If digressive projection of the kneecap, such as the Settegast method, is necessary and the patient can turn on his or her side, topographic point the image receptor superior to the articulatio genus and direct to cardinal beam perpendicular through the patellofemoral articulation. Projections of the pess and mortise joints may be obtained with the patient sitting in the wheelchair. The usage of positioning sponges and sandbags support and keep the place of the organic structure portion being imaged. AP Ankle Projection Lateral Ankle ProjectionPATIENT CAREPatient attention must be apply to geriatric patient because they all are all fragile where their bone can easy interrupt or they can be easy fainted during the scrutiny. For communications, take clip to educate the patient and his or her household, talk lower and closer, and handle the patient with self-respect and regard. Transportation and raising patient are besides be need because gerontologies patient is non stronger than normal individual. If possible, give the patient clip to rest between projection and processs. Avoid adhesive tape because aged tegument is thin and delicate. Supply warm covers in cold scrutiny suites, use table tablets and custodies tracks and ever entree the patient ‘s medical history before contrast media is administered. Take clip with the patient Immobilization DeviceDecisionThe imaging professional will go on to see a alteration in wellness attention bringing system with the dramatic displacement in the population of individuals older than age 65. This displacement in the general population is ensuing in an on-going addition in the figure of medical imagination processs preformed on aged patients. Demographic and societal effects aging find the manner in which the aged adapt to and see the procedure of aging. An person ‘s household size and perceptual experiences of aging, economic resources, gender, race, ethnicity, societal category, and the handiness and bringing of wellness attention will impact the quality of the aging experience. Biologic age will be much more critical than chronologic aging when finding the wellness position of the aged. Healthier life styles and promotion in medical intervention will make a coevals of successfully aging grownups, which in bend should diminish the nega tive stereotyping of the aged individual. Attitudes of all wellness attention professionals, whether positive or negative, will impact the attention provided to be turning aged population. Education about the mental and physiologic changes associated with aging, along with the cultural, economic and societal influences attach toing ripening, enables the radiographer to accommodate imagination and curative processs to the aged patient ‘s disablements ensuing from age-related alterations. The human organic structure undergoes a multiplicity of physiologic alterations and failure in all systems. The aging experience is affected by heredity, lifestyle picks, physical wellness, and attitude, doing it extremely individualized. No person ‘s aging procedure is predictable and is ne'er precisely the same as that of any other single. Radiologic engineers must utilize their cognition, abilities, and accomplishments to set imagination processs to suit for disablements and disease encountered with geriatric patients. Safety and comfort of the patient is indispensable in keeping conformity throughout imaging processs. Execution of accomplishments such as good communicating, listening, sensitiveness, and empathy, all lead to patient conformity. Knowledge of age-related alterations and disease procedure will heighten the radiographer ‘s ability to supply diagnostic information and intervention when supplying attention that meets the demands of the increasing aged patien t population.

Conflicting Perspectives: Ted Hughes’ Anthology of Birthday Letters Essay

CONFLICTING PERSPECTIVES Conflicting perspectives arise due to subjective human experiences, resulting in alternative perceptions of situations, events and personalities. In Ted Hughes’ anthology of â€Å"Birthday Letters†, poetry is utilised as an emotive medium to express the ephemeral nature of perspectives by reflecting on his turbulent relationship with Sylvia Plath concurrently Comment [MM1]: ? Are you sure you want to say perspectives are ephemeral? You do know that means temporary, or short†lived right? revealing how composers can manipulate the preconceived ideas of responders to protect public identity. Ted Hughes’ utilises the poetic form and his reflection on his turbulent relationship with Sylvia Plath as a means to express the X nature of conflicting perspectives, ultimately revealing how composers can manipulate the preconceived ideas of responders to protect their public identity. (Hughes’ poem â€Å"Full BrightFulbright Scholars† discusses how memories are subjective, and may change with time, whilst â€Å"Red† is positioned to question the conflict regarding Plath’s personality.) Alternatively, both Sidney Lumet’s 12 Angry Men and Sarah Curchwell’s essay Secret and Lies explore how perspectives are coloured by Comment [MM2]: Or perhaps just   Ã¢â‚¬Ëœrevealing the role of personal agenda in   manipulating public perception’   Comment [MM3]: Too long, too wordy,   too many ideas in the one sentence. Also,   poetry is the textual form, not the medium   they refer to in the rubric – if you’re   referring to medium in another sense of   the word, find another way to express it   Comment [MM4]: Er, I wouldn’t really   introduce these in the introduction –   preferably leave until the body interpretation and personal biases. These varying perspectives are necessary for audiences to better discern the truth from through an understanding of why conflicting perspectives occur. The interplay between memory and hindsight rarely tessellate with the truth, as memories are inherently dependant on subjective human experience. This subjectivity is seen through the sense of uncertainty which permeates â€Å"Full BrightFulbright Scholars†, with the rhetorical question in â€Å"where was it, in the strand?† and repetition of the speculative tone in â€Å"maybe† and â€Å"or† revealing the inner conflict between real events and memory. The older nostalgic Hughes’ presents an irony in that he clearly appears to remember the negative aspects of Plath at that time, with the layering effect and negative connotation in her â€Å"exaggerated American grin for the cameras, the judges, the strangers† reinforcing her as superficialher superficiality/her public faà §ade. Further, the allusion to an actress famed for her role as the femme fatale, her in â€Å"Veronica Lake bang† is an innuendo about her multiple masks disguising her â€Å"true† personality. This reveals the value of hindsight, as the additional information of Plath allows a better understanding of a past situation. Similarly, in â€Å"The Shot,† Hughes argues through an extended metaphor that the â€Å"vague mist† of her superficiality prevented him from detecting her true intent. The He utilises the recurring visual imagery of the â€Å"gun† is to suggest that the truth had always existed, and yet Hughes commenting that the truth was always there, yet his emotions influenced his perceptions, as he metaphorically â€Å"did not even know [he] had been hit.† This These ideas reveals that memories are Comment [MM5]: This is nice! Comment [MM6]: Avoid too much   certainty ‘clearly’ – also you just said sense of uncertainty, and yet ‘he clearly   remembers’ Comment [MM7]: Need to explain Comment [MM8]: Hmm, perhaps, but   probably not the most effective explanation of this allusion/technique. Veronica Lake was known for her role as the femme fatale – a role where basically the woman seduces the man to his downfall. Yes, it kind of is an innuendo to the fact that she, too, has a personal agenda, but the point of that innuendo is to suggest that Plath is ultimately to blame, i.e. cast her in a negative light as opposed to himself, reversing preconceived ideas that it was actually his fault – as obviously the femme fatale is seen as being at fault for leading the male character to his downfall. Comment [MM9]: Information? The term seems too objective – how can you be sure this is information and not a purposeful mis†portrayal? Also, would you regard hindsight as a value or a fallibility? The question here is the question of CP, its nature and how they arise – value of hindsight is ultimately irrelevant unless you can link it back to CP (when I said fallibility, fallibility in the sense that it distorts the true memory – he did not, at the time, notice her exaggerated grin or her numerous flaws. Yet, in hindsight, he is. Is this really a value when we are looking in terms of the truth? (your topic sentence)  subjectivethe subjectivity of nature, and that hindsight can be a more objective tool which can be used to reveal the truth. Conflicting perspectives arise from the conflict of personal agenda, as composers attempt to manipulate responders’ attitudes. This is conveyed in  Hughes’ poem, â€Å"Red†, where Conflicting perspectives often occur when individuals contend with each other in order to persuade responders on their â€Å"correct† views, as occurs in â€Å"Red†. Hughes he personifies Plath’s rage and passion through the extended metaphor of â€Å"Red,†, with the The alliterative tone in â€Å"you revelled in red† suggesting suggests that Plath’s life was dominated by images of â€Å"blood.† This violent imagery and recurring motif of the â€Å"blood,† as seen in â€Å"the carpet of blood patterned with darkenings and congealments† reveals Plath’s victimisation of Hughes, through the violent imagery how Plath victimized Hughes. When considering this in context Comment [MM14]: I like the first  sentence, but I’m not so sure about your explanation of the composer’s purpose. How does the fact that she saw poetry as a solace from life reflect a false personality?  through the use of personal pronouns which accentuate the contrast between the extended Comment [MM15]: States? Stating is â€Å"I have a book† – a direct statement.  perceptions of Plath’s personality as conveyed through her poetry. states that responders seem to have a false perception of Plath’s personality  through her poetry. This is similarly  metaphor of â€Å"Your Paris† and â€Å"My Paris.† Through this, Hughes suggests that responders’ sympathetic interpretations of Plath’s ‘Paris’, as a misinterpretation of her ‘true’ private life, are skewed. By extension responders interpretations of Plath’s â€Å"Paris† are seen as incorrect, as it differs from her â€Å"true† private life. This reveals that composers can use emotive Comment [MM16]: Within? Do you mean the multiple conflicting perspectives of Plath’s character, or Plath’s own conflicting natures? Comment [MM17]: You need to try and be more subtle, incorrect is far too confident/harsh a term  techniques to mislead audiences. When Hughes informs responders that Plath has more than one side, he is forcing responders to ask themselves if they know the â€Å"real† Plath. Contrastingly, interpretations of texts are often found to be conflictingconflict due to responder’s presumptions regarding events. In the scholarly essay Secrets and Lies, Churchwell adopts a feminist viewpoint to critique Hughes’ perspective regarding Plath’s suicide when she states â€Å"I don’t believe in this kind of determinism. I don’t believe she was doomed to die. I don’t believe that for one minute.† The repetition of the â€Å"I don’t† Through the use of intense emotive language and hyperbole she presents her view that â€Å"Hughes was a monster who forced his wife into a life of domestic drudgery†, with the bestial imagery of â€Å"monster† further emphasising her distaste of Hughes. Thus, when Churchwell presents her feminist view that Plath â€Å"became a martyr,† she is disagreeing with Hughes’ belief that her â€Å"trajectory perfect,† as in â€Å"The shot†. Thus, Churchwell utilises persuasive language and the essay structure as a seemingly intellectual and unbiased form to enhance a tone of authority and position responders to agree with Churchwellher. This is a nicely written paragraph, but much too short. Further, quite a bit of it is simply stating/discussing her view. To move with certainty into the B6 range, you need to actually analyse it in relation to the nature of conflicting perspectives – what does whatever the composer say implicitly show? (Her manipulation, her personal agenda, her personal bias) – you need to do more than state her view, and actually position yourself as an objective third party, analysing her influences and so on. She is clearly strongly biased against Hughes, and you need to say this – what you basically say is that she is disgusted with Hughes, yes, but this reveals her personal bias. She does not attempt to view both sides of the situation. In fact, did she even know either of them personally? (Uncertain) – Either way, she is merely another biased and speculative third party – somewhat ironic. Similarly to Churchwell, Sidney Lumet’s 12 Angry Men discusses how stigmas and preconceived ideas can result in a misappropriation of the truth. Juror 4’s stigma is seen as he generalises and externalises his hate of the lower  socioeconomic class, stating that â€Å"children of slum backgrounds are potential menaces† with a close-up of his forceful exterior revealing Comment [MM19]: You jump too fast into analysis, you need to ease the marker in. What is the text even about? (Explain in relation to CP) the strength of his belief. However, the deadpan silence which follows the shrill non-diegetic music of Juror 4’s statement is the utility of the film medium to break the fourth wall and forces audiences to consider the error of this, as films allow audiences to understand both perspectives. Hughes’ similarly identifies his own bias with the juxtaposition of Plath’s aestheticized city with the admission that â€Å"my perspectives were veiled† ironically presented Comment [MM20]: This phrasing doesn’t make sense. Comment [MM21]: How This is too vague and general to inform audiences of Hughes’ truths despite utilising a medium where emotive language is paramount. Thus, when a low angle shot accompanies Juror 11’s forceful tone when he uses juxtaposes both inclusive and exclusive language to say assert that â€Å"we’re right and he’s wrong,† the audience understands that it is impossible for two parties with opposing Comment [MM24]: Definitely too long – a link should be effective, perhaps 20†30 words. These conflicting perspectives between Hughes and Churchwell arise as a result of the difference in representations and mediations which consistently interfere with the reality of direct, private, inner access to â€Å"reality† in Hughes relationship to Plath, with Lumet further attributing this to personal biases and stigmas This representation of a subjective event to Comment [MM25]: Okay but your essay should be on the general nature of conflicting perspectives, just like your belonging essay should be on the general nature of belonging â€Å"Acceptance nurtures a sense of identity† vs. â€Å"H&C highlight different ideas of acceptance within their texts (something text†specific)reveal a more serious issue regarding Plath’s suicide and Juror 4’s bias are the composers Formatted: Font: Bold  informing responders to critically evaluate all information, and attempt to identity and Comment [MM26]: Wouldn’t you say all of them have personal bias?  disregard their own stigmas when considering potentially biased information. Formatted: Font: Bold Comment [MM27]: What is the more serious issue? Should you really be almost suggesting that anything is more serious than suicide? Formatted: Font: Bold  Comment [MM28]: Conclusion is far too long and ineffective. Also, somewhat   oddly unsophisticated at times. A load of odd grammatical errors. Yet the whole thing needs to be written again rather than rewriting what you have here. howyoushouldbewritingistoshowyouoneofmyownpreparedparagraphs: Composers of a text present attitudes which are shaped by their underlying personal agendas. Ted Hughes’ Birthday Letters, as a collection of poems which piece together his relationship with Sylvia Plath, works to challenge the media’s vilification of him. In â€Å"The Minotaur†, Hughes portrays Plath as the aggressor in their relationship by casting himself into the role of the victim. This is conveyed through the deliberate use of familial connotations whilst he describes Plath’s smashing of â€Å"his mother’s heirloom sideboard†, to evoke the responder’s sympathy for his plight. The sense of loss, which is furthered in the metaphor â€Å"mapped with the scars of my whole life†, illustrates the significantly damaging impact Plath has made on his past. In the violent imagery and mythical Such manipulation of textual form conveys Hughes’ coloured perspective as he attempts to reverse previously biased attitudes towards Plath, highlighting the way in which personal agenda shapes a composer’s representation.

Free Essays on Government Censorship

Government Censorship Thesis: Government Censorship would damage the atmosphere of the freedom to express ideas on the Internet; therefore, government should not encourage censorship. Introduction I. In the Internet community, there is a large volume of technical terms. For this reason, it is first necessary to examine the terminology specific to Internet. 1.The internet is a world wide computer network. 1.Electronic mail (email), which is one component of the Internet, approximates person to person letters, memoranda, notes and even phone calls. 2.Another term that is often used is electronic news (enews/Usenet), enews is a broadcast, free to the Internet medium. 3.The term FTP is also frequently used. File transfer protocol (FTP) started as an Internet archival and retrieval medium, somewhat analogous to traditional libraries. 4.The world-wide web (WWW), which is another component of the Net, can be used to "publish" material that would traditionally appear in journals, magazines, posters, books, television and even on film. 2.It is also essential to give a brief history on the internet. 3.The U.S. government is now trying to pass bills to prevent misuse of the Net. II. In order to understand the need for the ever-growing body of legislation, it is important to explore the controversy, and the current problems involved with the Net as it exists must be introduced. 1.The problem that concerns most people is offensive materials such as pornography. 2.Another crucial internet crime is the stealing of credit card numbers. III. One reaction to this inapplicability has been the "Censor the Net" approach (the censorship bill), we are now to compare its advantages and disadvantages. 1.First, the meaning of "Censoring the Net" must be explained. 2.However, many experts have pointed out that government censorship is not possible. 1.First, it is not fair to exclude the freedom and damage the atmosphere of... Free Essays on Government Censorship Free Essays on Government Censorship Government Censorship Thesis: Government Censorship would damage the atmosphere of the freedom to express ideas on the Internet; therefore, government should not encourage censorship. Introduction I. In the Internet community, there is a large volume of technical terms. For this reason, it is first necessary to examine the terminology specific to Internet. 1.The internet is a world wide computer network. 1.Electronic mail (email), which is one component of the Internet, approximates person to person letters, memoranda, notes and even phone calls. 2.Another term that is often used is electronic news (enews/Usenet), enews is a broadcast, free to the Internet medium. 3.The term FTP is also frequently used. File transfer protocol (FTP) started as an Internet archival and retrieval medium, somewhat analogous to traditional libraries. 4.The world-wide web (WWW), which is another component of the Net, can be used to "publish" material that would traditionally appear in journals, magazines, posters, books, television and even on film. 2.It is also essential to give a brief history on the internet. 3.The U.S. government is now trying to pass bills to prevent misuse of the Net. II. In order to understand the need for the ever-growing body of legislation, it is important to explore the controversy, and the current problems involved with the Net as it exists must be introduced. 1.The problem that concerns most people is offensive materials such as pornography. 2.Another crucial internet crime is the stealing of credit card numbers. III. One reaction to this inapplicability has been the "Censor the Net" approach (the censorship bill), we are now to compare its advantages and disadvantages. 1.First, the meaning of "Censoring the Net" must be explained. 2.However, many experts have pointed out that government censorship is not possible. 1.First, it is not fair to exclude the freedom and damage the atmosphere of...

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Microeconomics Essay Example | Topics and Well Written Essays - 1750 words - 2

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Nike Essay Example | Topics and Well Written Essays - 1000 words

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Auditing Assignment Example | Topics and Well Written Essays - 1500 words - 2

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Comparison of Different Therapies

Comparison of Different Therapies Diana Scammell Biodynamic: Craniosacral Therapy Definition: Craniosacral therapy is a holistic healing that corrects the communication between the brain and the body by restoring flow of cerebrospinal fluid. The therapy often lowers the brain wave activity to a delta state to promote deep healing. This may bring the client into an altered unconscious/subconscious state. These sessions are intended for those seeking to establish clear and conscious connections between the body mind. Personal experience: The session started with a brief interview. I then closed my eyes and began to feel a shift of what I assumed to be my energy field to the left of my body. I did not feel her touching me except when she touched my sacral area. I soon began to have visions of letting everything go and before I knew it I did. At the end of the session Diana gently touched my shoulders. I felt relaxed and had a great sense of peace. Referral: I found the technique effective in bringing me to an altered state of consciousness. I would recommend both Diana and Craniosacral work to anyone who is seeking the possibility of just letting go. Reflexology Definition: Reflexology is the application of pressure to specific areas on the feet, hands and ears. Manipulating the areas promote healing of the various organs of the body and reduces stress. The National Cancer Institute and the National Institutes of Health funded studies that seem to indicate that reflexology could reduce pain and psychological symptoms, such as anxiety and depression, and aid in relaxation and sleep. Personal experience: The session started with a brief interview. Both of my lower extremities where propped up on two pillows. She began to rub my feet one at a time. It was very relaxing. During the treatment I began to experience current like releases from my feet all the way to my scalp making the hair in my scalp stand up. At the end of the session Diana held the top of my ankles gently and told me we were done. Referral: I had a great sense of relaxation throughout this treatment. I do believe that this technique alleviates stress. I would recommend this technique and this practitioner to anyone who has a need to relax. Acupuncture Definition: Acupuncture is a traditional Chinese medicine practice that can be traced back at least 2500 years. Acupuncture is a technique for balancing the flow of energy or life forces refer as Chi. This energy flow is essential to our health. Disruption to this flow of energy is to believe to be responsible for disease. By inserting thin needles into specific points along meridians, acupuncture practitioners believe that your energy flow will re-balance. Acupuncture is most commonly used to treat pain. Personal experience: The session started with a brief interview and examination of my posture. I then laid face down on the table. He placed very thin needles in my feet, back and neck. I found some to be painful. A heating lamp was placed over me. After 15-20 minutes the needles were removed. He believed my pain was due to a lack of upper back strength. He recommended exercises and stretches for my upper back and neck muscles. Referral: Acupuncture did relief my back and neck pain for several weeks. I do recommend acupuncture and Dr. Park to anyone having chronic or acute pain. Medical Intuitive and Medium Definition: Intuitive readings are different for everyone. Depending on the person conducting the reading, the focus can be on anything from releasing blocked energy and past trauma, tapping into past lives, working through a current hardship, or helping a client to activate their highest potential and life work. Personal experience: I entered a living room like area in Sherrie’s house. Sherrie began with a prayer and then proceeded to talk to me about my family and work. Several times during the reading she channeled my mother in-law and my father in law whom I had never met but wished to give me a message. She spoke at great length to me about my husband, his job and our future, my two daughters their lives their futures and some about who they were in their past lives. My father and Grandfather also came in to give me insight about past experiences. Referral: I would recommend this type of readings to anyone who is on a soul search and exploration. I would recommend Sherrie. I found her to be genuine. Massage Therapy- Deep Tissue Definition: Deep tissue massage is a type of massage therapy that focuses on realigning deeper layers of muscles and connective tissue. It is especially helpful for chronic aches and pains and contracted areas. The movement is slower and the pressure is deeper concentrated on areas of tension and pain in order to reach the sub-layer of muscles and the fascia. Deep tissue massage works by physically breaking down adhesions to relieve pain and restore normal movement. To do this, the massage therapist uses massage oil. Personal experience: I filled out a comprehensive questionnaire. The massage therapist went over the questionnaire and a plan for the session was formulated. She started with me laying face down. She began to massage my back, upper extremities, lower extremities and then asked me to turn over. There were times during the massage that it was very painful as she tried to soften rigid tissue especially on my back. Referral: This technique was very helpful for my upper back and neck pain. I would recommend Heather and this modality to anyone experiencing chronic muscle tension. Massage Therapy- Swedish Massage Definition: Swedish massage combines various hands-on techniques including gliding, kneading, and cross-fiber friction to break up muscle knots, called adhesions. Swedish massage is based on the Western concepts of anatomy and physiology as opposed to energy work. It can be slow and gentle, or vigorous and bracing, depending on what the therapist wants to achieve. Swedish massage is performed by a trained and licensed massage therapist who lubricates the skin with massage oil. Personal experience: I was asked to fill out a comprehensive questionnaire. The massage therapist went over the questionnaire with me and a plan for the session was formulated. I lay on the table face down. She began to massage my body starting at my back, upper extremities, lower extremities and then asked me to turn over. She used a light soothing touch throughout my body. She suggested that I drink plenty of water for the rest of the day. Referral: I enjoyed this type of massage, it was very relaxing. I found no connection with therapist and would not necessary refer anyone to her. Shamanic Healing Definition: A shamanic practitioner is trained to recognize that all illnesses have a spiritual component and that everything is connected–the spiritual, emotional, physical and mental. If one of these systems is out of balance the disharmony can be felt within the entire energetic field. Practitioners and their training vary greatly. In a shamanic healing the practitioner will may use tools to assist in moving the unwanted or blocked energy. Depending on the tradition, feathers, mesas, and/or sacred songs, may be use. Personal experience: I was greeted by Steve at his home. He asked me several questions about my home life, family and work. He then explained Shamanic healing. He proceeded to chant, he used some drumming and a feather that he waved around my body. In conclusion he told me that I do not need to feel like I need to take care of others. I need to allow people to experience their soul journey and lessons without stepping in for the rescue. Referral: I am not sure that I would recommend this experience or if it was the practitioner whom I did not find genuine. Hypnotherapy Definition: Hypnotherapy is a form of psychotherapy use to create subconscious change in a patient in the form of new responses, thoughts, attitudes, behaviors or feelings. This is done by placing the patient in the Hypnotic state. A person who is hypnotized displays certain unusual characteristics and propensities, compared with a non-hypnotized patients, most notably heightened suggestibility and responsiveness. Personal experience: Referral: I would recommend Hypnotherapy and Andrew Spiritual Healing Definition: Meeting John of God (Joà £o Teixeira de Faria) is a special opportunity to experience physical, emotional, or spiritual healing with one of the world’s most revered spiritual healers and mediums from Brazil, where John of God has seen millions of visitors from around the world. John of God and team of healers’ leads people into a guided meditation, prayer, testimonials, and times of silence that opens them up to the healing John of God offers. Omega’s campus becomes an oasis of peace and contemplation where we can experience the power of faith within a loving community and discover how it can transform our life. John of God sees individuals briefly, and suggests their next healing step. Some say they have been cured of disease; others say that while a physical cure was not achieved, a spiritual or emotional healing was. Most say that their time spent in his presence was a profound and transformative experience. The entities and John of God are treating the whole person; therefore relationships between families and loved ones can also be repaired and restored. The glue that binds humanity is Love and John of God and the entities are most concerned that you are whole and a reflection of this love in the world, physically, mentally, emotionally and spiritually. He and the entities, through a constant and thorough cleaning of your energy field, and your own efforts, are able to elevate you in a phenomenal way to become who you truly are, radiant and a reflection of the divine on earth. Personal experience: Referral: I would recommend this experience with this healer to anyone who is seeking Physical, emotional or spiritual healing. Reiki Definition: Reiki is a Japanese technique for stress reduction and relaxation. Reiki is an ancient laying-on of hands healing technique that uses energy to heal, balancing the subtle energies within our bodies. Reiki addresses physical, emotional, mental and spiritual imbalances. The Reiki practitioner serves as a vessel for healing energy to go where it is most needed. The energy flows out of the practitioners hands while they are touching the patient’s body. Personal experience: I was greeted by Janna at her house. I lay on her massage table face up. As I closed my eyes I began to feel her hands on my head. She then worked her way down my body. I felt great heat coming from her hands. Somewhere in between my head and feet I became very relaxed and fell asleep. I felt like Janna’s hands where everywhere on my body at the same time. I felt very relaxed and at peace. Referral: I would recommend this modality to anyone. I found this modality to be very similar to Healing touch. I would recommend Janna to anyone in need of peace and relaxation.